Supply Chain School

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Resources


Below are the resources currently available for this area, these are categorised into the following knowledge levels: Beginner, Intermediate, Advanced

Beginner


  • E-learning Module Marketing & Business Development

    Marketing & Business Development E-Learning module

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  • Web link Marketing Week

    General information on Marketing

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  • Web link Marketing Your Small Business for Dummies

    An introductory summary of key considerations small businesses should consider when marketing products and services.

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  • Web link Knowing Your Products And Services

    A introduction to how important it is to be an expert in your products' features, from Government in Australia

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  • Web link Marketing Theory: Business Competition

    An introduction to the dynamics of business competition and the key things to consider in a competitive marketplace.

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  • Web link Develop Your Marketing Skills

    Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue.

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  • Document / Presentation The 'Marshall' Plan by Ernest Nicastro

    Excellent summary of the importance of customer care

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  • Web link Finance and support for your business

    Find government-backed support and finance for business, including grants, finance and loans, business support e.g. mentoring and consultancy.

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  • Web link Advice on winning public sector contracts

    A short advice article from a law professional on how SMEs should approach bidding for public sector work, along with some links to where opportunities may be listed, and some...

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Intermediate


  • Web link Features and Benefits

    Article on how to write them up professionally

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  • Event or Workshop How to build the benefits of offsite and advance construction techniques into your business development processes

    This workshop will highlight how you can improve your business development strategy to ensure you effectively communicate the benefits of these new approaches to your customers.

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  • Video Business Marketing Strategy Development

    It is important to work from a defined marketing plan that is constantly being defined and refined according to the changes that are taking place in the market place.

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  • Video What is Strategy?

    A full set of strategy animations accompany the forthcoming textbook: Strategic Management: Concepts and Tools for Creating Real World Strategy, published by Wiley

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  • Web link Winning Public Procurement Contracts

    A useful link on gov.uk site "Business is Great Britain"

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  • Web link Better Business Finance

    Providing support to businesses looking to raise finance

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  • Web link Why determining customer lifetime value is critical to profitability in the digital age

    In the modern digital age, you may think that making the maximum use of every available channel is the way forward, but in reality, businesses should be focused on knowing their...

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Advanced


  • Web link 10 Steps for Defining Your Target Market

    the Pareto Principle - When applied to your business, 20% of your customers are more than likely to buy 80% of your products or services. So, how do you target that 20% of your...

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  • Web link Product Knowledge Management within Knowledge-Based Engineering Systems

    A paper exploring product knowledge in knowledge based engineering systems, by Sainter, P Oldham, K Larkin, A Murton, R Brimble, R

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  • Web link Journal of Brand Strategy

    Henry Stewart Publications- Vocational journals that support employability and career development

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  • Web link Tips for writing effective marketing publications

    Tips for writing effective marketing publications by Microsoft Office

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  • Video Creating a Strategic Business Development Plan

    The following video is part of BusinessTraining.com video module series. Each video focuses on providing industry specific business training and provides masters level certifications...

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  • Web link Trustpilot

    Trustpilot is an open review community that builds trust and transparency between consumers and businesses

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  • Document / Presentation Supporting UK business

    The report of the Business Finance Taskforce 2010

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  • Video Using the S-curve to understand your requirements

    Annika Ratcliffe of Human Insight explains the S-curve framework and how this can be used to drive deeper insights into an organisations business model, talent and leadership...

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