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Marketing and Business Development

A good marketing strategy goes hand in hand with an effective business development plan and can produce new, profitable revenue.

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Knowing your customers and knowing your market

Changes in business development processes will challenge our industry to understand how we can take advantage of these and promote ourselves to our customers.

If you are currently dependent for over 30% of your income from one major source, this could be a time when you need to rapidly reinvent yourself. There is no point in any business marketing or development activity unless it produces new, profitable revenue.

The School provides you with insights into best practice and case studies of how other businesses in the sector are changing. Through our resource library you can understand the key building blocks of business development and in our e-learning and video content we will talk through how to establish your marketing strategy, focusing on the importance of knowing your customers and your market and how product knowledge fits into that.

Marketing & Business Development resources

Here are a select number of key marketing and development resources. To view the full resource library for marketing & business development, please click "All resources".

Marketing and Business Development
Marketing and Business Development
Marketing and Business Development
Marketing and Business Development
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View information on all markets with key topics
Are you based in Wales? Are you interested in FM or more focused on infrastructure? Read about our focus markets and see the relevant resources.