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Knowing your customers and knowing your market
Changes in business development processes will challenge our industry to understand how we can take advantage of these and promote ourselves to our customers.
If you are currently dependent for over 30% of your income from one major source, this could be a time when you need to rapidly reinvent yourself. There is no point in any business marketing or development activity unless it produces new, profitable revenue.
The School provides you with insights into best practice and case studies of how other businesses in the sector are changing. Through our resource library you can understand the key building blocks of business development and in our e-learning and video content we will talk through how to establish your marketing strategy, focusing on the importance of knowing your customers and your market and how product knowledge fits into that.